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How to Add Your Logo & Brand Kit to Every Video

Published June 28, 2026 Updated September 15, 2026 6 min read By the ExpoCut team

Consistent branding is what turns scattered posts into a recognizable channel. Save your logo, colours, and handles as a brand profile once, and every export carries them without you re-adding anything.

Quick answer

In ExpoCut, open Settings ▸ Brand & Influencer ▸ New Profile. The Profile tab holds your logo, name, slogan, and social handles; Theme stores your brand colours (pick a preset family or type hex values); Watermark pins a persistent logo or text bug to a corner with opacity and rotation; Bumpers adds an intro opener and an outro credits card. Tap Save — the default profile is applied automatically on export. To put a logo on one specific clip instead, tap + ▸ Logo in the editor and pick any image.

  • Brand profiles live in Settings ▸ Brand & Influencer — one profile = Profile, Theme, Watermark, and Bumpers tabs.
  • The Theme tab’s colours power the one-tap My Brand recolour on templates.
  • Watermark = your own logo or styled text, pinned to a corner with opacity, rotation, and fade in/out.
  • Bumpers add a text, logo, or lower-third card before and/or after the video (1–5 s).
  • For a single video, + ▸ Logo drops any photo onto the canvas as a logo layer — no profile needed.
  • Free exports end with a 3-second ExpoCut outro; the picture itself is never watermarked.

The accounts that grow look consistent — same logo spot, same colours, same handle. That recognizability is a system, not luck. A brand profile lets you save it once and have every export carry it.

What goes in a brand profile

Everything lives under Settings ▸ Brand & Influencer. One profile has four tabs:

  • Profile — logo, profile image, name, slogan, address, phone, email, and social handles.
  • Theme — your brand colours (primary, secondary, accent, background, text).
  • Watermark — a persistent logo or text bug shown across the whole video.
  • Bumpers — an opener before your content and a credits card after it.

Profiles are stored locally on your phone, and the one marked Default is auto-selected when you export.

Step 1 — Fill in the Profile tab

The New Profile editor on the Profile tab: Logo and Profile Image tiles, Use logo and Use profile image toggles, then Name, Slogan, Address, Phone and Email fields. Profile · Theme · Watermark · Bumpers Logo + profile image Name, slogan, contact + handles
Settings ▸ Brand & Influencer ▸ New Profile. The Profile tab holds your logo, name, slogan, contact details, and social handles — stored locally on your phone.

  1. Open Settings ▸ Brand & Influencer

    Tap the gear on the home screen, then Brand & Influencer, then + New Profile.

  2. Add your logo and details

    Tap Add under Logo to pick your mark (a PNG with a transparent background looks best). Fill in the name — the only required field — plus slogan and handles.

  3. Pick your brand colours on the Theme tab

    Choose a palette family (Dark, Light, Vibrant, Pastel, Earthy…) and tap a preset, or type exact hex values.

  4. Switch on the Watermark and Bumpers you want

    Both are optional — see the next steps.

  5. Save

    Tap Save. Your first profile becomes the Default and is auto-selected on export; you can keep more than one (a personal brand and a client brand, say).

Step 2 — Set your brand colours

The Theme tab: a preset family row (Dark selected) with Gold Night, Emerald Noir, Sapphire and Crimson Dusk swatches, a filled brand palette strip, and hex fields for Primary, Secondary, Accent and Background. Pick a family, tap a preset Primary / Secondary / Accent / Background
Tapping a preset fills every colour at once — here Gold Night. The Theme tab powers the one-tap My Brand recolour on templates.

Every field takes a hex value or one of the quick swatches, so you can match an existing style guide exactly. When you use a template, the My Brand colour theme pulls from here.

Your brand data stays on the device. Brand profiles are stored locally, so your logo and details aren’t uploaded anywhere.

Step 3 — Pin a watermark

The Watermark tab with the watermark enabled, Text content selected showing @auroracoffee, a position grid with BR selected, Fixed placement, 85% opacity, 0° rotation, and Fade In / Fade Out effects. Enable watermark Position — BR stays clear of the action
The watermark is your own persistent logo or text bug. Choose Logo or Text, pick a corner, and set opacity, rotation, and an entrance/exit fade — once, for every export.
  • Logo or Text. Upload a logo, or tap the text card to open the full text panel — colour, font, shade, outline, shadow — and type a handle like @auroracoffee.
  • Corner, consistent. Pick one corner (TL/TR/BL/BR) and keep it there across all videos. Placement can also be Random or Each screen if you want it to move.
  • Visible, not loud. Drop the opacity to 70–85 % so it reads at a glance without fighting the content.
  • Clear of the UI. Bottom-right is usually safe; avoid the bottom band where platform buttons sit.

Step 4 — Add intro/outro bumpers

The Bumpers tab: Enable opener off, Enable credits on, Type chips Text / Logo / Lower third, a text field prefilled with the brand name, a position grid with Center selected, Duration 1s 2s 3s 5s, and entrance/exit effects. Enable credits Text · Logo · Lower third 1–5 s
Bumpers play before (opener) and after (credits) your content. Each can be a text card, your logo, or a lower third, centred or cornered, 1–5 s long, with its own fade.

An opener is a great place for a logo sting; credits are where your handle and slogan go. Both default to your profile’s name, so most of the time it’s just a toggle.

Add a logo to a single video instead

Don’t need a whole profile? In the editor, tap the big + and choose Logo.

The Add Layer sheet with tiles Text, Image, Video, Audio, Shape, Brush, Collage, Lower Third, 3D Object, Widget, Logo and Shader. Logo
Add Layer ▸ Logo lists any logos saved in your brand profiles, or lets you pick any photo to use as a logo.

  1. Tap + ▸ Logo

    The Select Logo sheet lists your saved brand logos; Choose Image picks any photo from your library. There’s a Crop button if the mark needs tidying up.

  2. Resize it

    With the logo selected, tap the pencil (Edit) and type a small W and H — around 80–100 on a 9:16 canvas — or pinch on the canvas.

  3. Drag it into a corner

    Drop it top-right or bottom-right, then tap ✕ to leave Edit mode.

A 9:16 coffee-shop clip with a small ExpoCut logo layer placed in the top-right corner; the timeline shows the logo on T2 above the video on V1. Logo bug, top-right
The logo becomes its own layer (T2) above the footage, so you can trim it, fade it, or key out its background like any other image.

A logo layer gets the image toolbar — Trim, Crop, Replace, Fade, Chroma Key — so a logo on a flat colour background can be keyed to transparent in a tap.

Step 5 — Know what the export adds

On export the picture is never watermarked — your own bug is the only mark on it. On the Free plan the finished video ends with a short 3-second ExpoCut outro; Pro and Elite exports are completely clean, so what you see on the canvas is the whole file.

Where to go next

Save it once, apply it everywhere — a brand profile is the difference between “some videos” and “a channel people recognize.”

Frequently asked questions

How do I add my logo to a video?

Two ways. For every video: open Settings ▸ Brand & Influencer, create a profile with your logo, and enable the Watermark tab — the default profile is applied automatically on export. For one video: in the editor tap + ▸ Logo, pick any image, then resize and drag it into a corner.

How do I add or remove a watermark?

Your own watermark lives in the brand profile's Watermark tab — switch it on or off there. The picture is never stamped by ExpoCut: Free exports end with a short 3-second ExpoCut outro, and Pro and Elite exports are completely clean.

What should a brand kit include?

Your logo, a slogan, your social handles and contact info, your brand colours, a corner watermark, and optional intro/outro bumpers. Saved once, the profile applies across projects so every video matches without rebuilding the branding each time.

Can I keep more than one brand profile?

Yes. Brand Profiles lists every profile you save; the one marked Default is auto-selected on export, and you can edit or delete the rest at any time.

Brand every post in one tap

Save your logo, colours and handles once — every export carries them. Consistent branding that builds a recognizable channel.

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